What Is Jon Crunch?

If you Google search "define crunch," one of the definitions presented is:

...a crucial point or situation, typically one at which a decision with important consequences must be made.

Also included: 

...process large amounts of information or perform operations of great complexity...

We spend each day analyzing the world around us. 

We are looking for answers and solutions in our daily life. 

Back in the day, people known as "expert prescribers" did much of that crunching for us, and the world was happy to heed their words. 

But in this crowdsourced world we live in, the influencers are regular people like you and me. 

People are looking for authenticity. They want to hear from people who are genuine, and they are less inclined to trust a slick sales pitch.

That is what this blog is all about.

We will cover a myriad of topics -- including technology and popular culture. We will get you some pics and vids of things along the way.

My hope is that this blog can be to daily life what Fritos Corn Chips were to kids' lunches in the 1970s and 80s (...anyone remember that catchy jingle? And how the crunchy goodness of the corn chips brightened up the lives of depressed suburban larvae?) 

Muncha buncha .... !