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| The Omaha Food Truck Association held a Food Truck Rally at Cabela's in La Vista. |
Did you ever see the 2014 movie "Chef"...?
Starring (and directed by) Jon Favreau, the movie focuses on a disillusioned gourmet chef who ditches the competitive culinary scene for a food truck -- cooking the food he loves.
Starring (and directed by) Jon Favreau, the movie focuses on a disillusioned gourmet chef who ditches the competitive culinary scene for a food truck -- cooking the food he loves.
Here's the trailer:
We saw it at Aksarben Cinema when it was a released, and the movie captures how food trucks have become a significant part of the food lexicon in recent times -- kind of like how cupcakes have become the trendy dessert item of the day.
The food truck movement has grown in Omaha over the past few years. The mobile vendors have become more prominent and popular (thanks, in large part, to the wonders of social media).
In recent months, food trucks in Omaha have come under fire for not being part of Omaha's controversial "restaurant tax." (But the Omaha Food Truck Association has worked to bring them into compliance).
Food trucks serve up some delicious treats, and have the ability to take their wares all over the area.
There is something quaint and nostalgic about the steel beasts with compact, galley-style kitchens.
Today we had the opportunity to visit the Cabela’s Food Truck Rally at Cabela's in Sarpy County, NE. I was able to grab the prime rib dip sandwich and tots from Anthony Piccolo's Mobile Venue (a favorite of mine -- I first had it at the summer arts festival in 2015).
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| Fish and chips from The Dire Lion Grille and Chippy. |
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| Prime Rib Sandwich with Tots – $11.99 |
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| Mmmmm..... |
According to mobile-cuisine.com's 2015 data, this is the seventh year of consistent growth for food trucks — they’ve experienced 12 percent growth in the past five years. It is a $1.2 billion industry (compared to restaurants, which is a $709 billion industry).
The average order is $12.90, and the average annual revenue per truck is $290,556. It costs more than $90,000 to startup the average food truck.
It's a far cry from the kind of money brick-and-mortar restaurants can make, but food trucks can be a lucrative business for vendors who visit busy urban areas, carnivals, concerts, office parks and rallies (like the one we visited today).
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| Chicago Dawg House's food truck was also there. No Italian Sausage today, though. |
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| Waiting to place my order at Anthony Piccolo's Mobile Venue food truck. |
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| The Anthony Piccolo's Mobile Venue Food Truck set up at Cabela's. |
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| The menu at Anthony Piccolo's Mobile Venue. |
Yesterday's blog post: Wish I Would Have Kept My Trapper Keeper
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