To set the scene: I was putting on my Avengers boxers, she was brushing her teeth in the bathroom. We were discussing the oddity of Twitter streaming the games, and wondered how the video would be featured.
I quipped: "Yeah, seriously. A series of 30-second clips and 10-second animated GIFs."
Then, out of nowhere, Bridget's iPhone started talking to us:
I quipped: "Yeah, seriously. A series of 30-second clips and 10-second animated GIFs."
Then, out of nowhere, Bridget's iPhone started talking to us:
What the hell? I'm guessing Siri activated when I said, "Seriously…" *
(Total interloper... And what was that math in her response?)
According to Bloomberg, Twitter was not the highest bidder for the 10 Thursday Night Football games this season ($10 million for 10 games).
It sounds like the NFL felt the popularity of the Twitter platform for live events (in particular, sporting events) was part of the consideration.
It is an odd choice considering the fact that the social media giant isn't experienced in streaming this sort of video content, and isn't a featured player on streaming boxes and smart TVs like Amazon and Yahoo! (both also bid to stream the games).
It brings up the bigger issue as to whether the National Football League is serious about taking its product to new viewers, or merely dabbling in "off the beaten path" platforms (that aren't at the forefront of streaming video) as a token gesture.
It presents an interesting opportunity for Twitter, and could open up the possibility of other partnerships in the future.
* If you have your iPhone plugged in, Siri will respond to questions without you having to push the home button to activate her.
Read yesterday's blog post: Why I Became a Cord Cutter
(Total interloper... And what was that math in her response?)
According to Bloomberg, Twitter was not the highest bidder for the 10 Thursday Night Football games this season ($10 million for 10 games).
It sounds like the NFL felt the popularity of the Twitter platform for live events (in particular, sporting events) was part of the consideration.
It is an odd choice considering the fact that the social media giant isn't experienced in streaming this sort of video content, and isn't a featured player on streaming boxes and smart TVs like Amazon and Yahoo! (both also bid to stream the games).
It brings up the bigger issue as to whether the National Football League is serious about taking its product to new viewers, or merely dabbling in "off the beaten path" platforms (that aren't at the forefront of streaming video) as a token gesture.
It presents an interesting opportunity for Twitter, and could open up the possibility of other partnerships in the future.
* If you have your iPhone plugged in, Siri will respond to questions without you having to push the home button to activate her.
Read yesterday's blog post: Why I Became a Cord Cutter
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