In the tradition of food trucks — and in the tradition of YouTubers “popping up” at shopping malls around the nation — Sanrio’s “Hello Kitty” brand has unleashed the “Hello Kitty Cafe Food Truck” on fans of cuteness across the fruited plain.
According to the Sanrio website, the food truck debuted at Hello Kitty Con 2014 — offering “super cute treats to fans in Southern California.” These days, there are two Hello Kitty Cafe Trucks that tour throughout the United States.
On Sept. 8, the Hello Kitty Cafe Food Truck came to Omaha, Since Bridget is a fan of the Hello Kitty brand, we made a trek out to Village Pointe shopping center to see the truck.
(We currently have a Hello Kitty ice pack in the freezer...and Bridget has carried Hello Kitty notebooks in her purse for years.)
The Hello Kitty Cafe Food Trucks are an offshoot of the brick-and-mortar Hello Kitty Cafe locations strewn around California (there are two mini-cafe locations, a pop-up container cafe, and a “grand cafe” in CA).
Those stores feature more in the way of Hello Kitty themed treats and snacks.
By the time we hit the Hello Kitty Cafe Food Truck, most of the “eatable” items were sold out. But Bridget was lucky enough to secure the 3-piece cookie set:
Because she purchased two of the cookie sets, she got the Hello Kitty mini-tote bag:
Back in June, I wrote a review of the second season of the Netflix series “The Toys That Made Us.” In that season, the show’s creators explored Hello Kitty. As I wrote in that post, the folks at Sanrio used a strategy called “kawaii” to build the brand’s popularity in the U.S. (which is some sort of voodoo-like cuteness quotient Hello Kitty possesses).
Judging by the number of people in line to purchase items during our afternoon visit (we were told there were “thousands” at the truck early in the day), it appears that Sanrio’s strategy continues to have a hook.
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